In 2006, a business-to-customer (B2C) CHIMEI brand was added to the Group. The B2C business was developed for globalized operations through Nexgen Mediatech Inc., a company 100% owned by Chi Mei Corporation, and has registered in more than 70 countries worldwide. As for the brand positioning strategy, CHIMEI has remained committed to maintaining a high price-performance ratio, in line with the brand philosophy of providing “fine but inexpensive products.” This philosophy is embodied in the design of all CHIMEI products. Besides such flagship products as LCD/LED TV, LCD/LED displays and LED lighting products, the B2C consumer products and social welfare services available under the CHIMEI brand include frozen foods, coffee, hospitals, museums, creative cultural items, and eco-friendly products. On the other hand, CHIMEI’s B2B products mostly offer plastic materials (e.g., ABS/PS/PC), electronic and chemical products, engineering, trading, and logistics services.
Known for the distinguished image of happy brand, CHIMEI has become an upscale brand and also a leading Superior Brand in Taiwan, gaining the largest market and mind share domestically in just a few years since launching its own brand.
From 2008 to 2010, the CHIMEI LCD TV won the largest market share for three consecutive years and the second largest mind share for two consecutive years. CHIMEI outperformed both the Japanese or Korean brands as it accounted for more than 14% of the market for LCD TV of all sizes, and more than 25% of large-size TVs (i.e., 42-inch or larger). For the three years between 2008 and 2010, CHIMEI’s LCD displays achieved the second largest market share and the largest mind share, representing more than 22% of the market for consumer/non-commercial products. Currently Nexgen Mediatech Inc., with more than NT$ 4 billion in total revenue, is ranked among the top 30 companies on the list of Taiwan’s Top 500 Service Providers.
Thanks to the complete LCD supply chain that consists of up and down-stream partners within the extensive Group, as well as the world-leading technical support for panels, CHIMEI owns world-class LCD technologies and innovation capacities as one of the world’s leading manufacturers of “professional-class LCD displays.”