Devoted to boosting the brand’s market share and ensuring profitability, the Nexgen Mediatech operating team aggressively creates a happiness core value, with increased customer satisfaction and loyalty as its persistent brand operating goal.
With thirty years of experience in home appliance and consumer electronics industries, Mr. Ben Cheng graduated from the Department of Business Administration at National Cheng-Kung University. He is well experienced in brand management and used to manage overseas factories in China, Southeast Asia, and Europe, and thus is fairly versed in marketing and channel management whether at home or abroad. Since his role as CHIMEI’s brand navigator, Mr. Cheng has successfully associated CHIMEI’s brand image with a strong sense of bliss, cordiality and a good reputation, with his commitment to the “fine but inexpensive products bringing superb value ” with the best price-performance ratio, and the touching line of “new luxurious happiness.” As a result, CHIMEI tops the consumers’ ideal brand list in successive years.
Graduating from the then Tatung Institute of Technology and dedicated to research and development for years, Mr. Ricky Chi worked as the senior manager of the research and development department at numerous large-scale home appliance companies, and is thus expertly skilled at product research and development, quality management, customer service operation and customer relationship management.
A graduate from the Graduate School of Accounting at Soochow University, Mr. Max Yu possesses abundant qualifications in the optoelectronics industry. He is well equipped with profuse experience in the optoelectronics industry chain management and sales channeling. Once a senior manager in the optoelectronics industry and information product in Taiwan and overseas, he is fairly familiar with marketing and channel management both at home and abroad.